This semester in open innovation Tanner and I plan to remake and revolutionize the fishing lure.  The problem we are presented with is that all fishing lures on the market today are marketed solely based on the fact of efficiency and the overall likely hood to increase ones probability of catching a higher percentage of more mature bass.  However, there are no companies that take into effect the environmental effect of fishing lures.  

Every Outdoorsman that has ever spent time fishing can admit to not only losing one but loosing a large quantity of fishing lures while in the act of fishing.  If lures are lost, often fish will eat these lures and die or they will grasp onto to other terrain within the fresh water environment and inflict damage.

Tanner and I have come up with a solution to this problem by creating the worlds first biodegradable fishing lure that still holds the same attractive elements as regular lures to help save fish and our environment.  We plan to 3d print a variety of different lures and include these elements within them so that lost fishing lures will not bring harm to wildlife but help to protect them for the future.