My Favorite Messages: 

1) Pleasurable Experience: Publix's slogan is "Where shopping is a pleasure"

- I really like that Publix is a very positive environment, for both shoppers and employees; happiness is something that everyone wants and by advertising happiness, people are drawn to the product. 

2) Community Sponsorship: Publix sponsors Tampa Bay Lightning, donates money to small companies and individuals in need

- They don't advertise their sponsorships very publically but do a lot for the community; other companies advertise their contributions to gain support from the community. They push the idea that if they support the community, the community should support them in return. 

3) Ready-Made Food: sushi, chicken, deli, bakery, soup

- I go get ready-made from Publix at least once a week and its yummy, fast, and really convenient. Ready-made food companies advertise fast and fresh food, for a low price without the consumer doing any actual work. This, of course, appeals to lazy and busy people who want a decent meal with minimal effort. 

Mutual Concepts:

1) Interactive

2) Scale Shift

3) Staging an Event

The three advertisements that I choose are for FedEx, Pepsi, and keeping sewage out of the rivers. I was drawn to these ads because they really grab the attention of the viewer and make you want to show someone else. I believe that the FedEx ad is poking fun at UPS by saying one of their trucks does the same amount of work as two of their competitors. I believe the creative genius used in the campaign is calling out competing companies in a shocking and creative way that still draws viewers attention. I think that it does serve it's purpose because it is functional and is seen by everyone. 

The Pepsi ad has a similar theme in changing the outside of a truck to look like something else, but it simply wants people to look at the truck and show others. I think that this has more of an aha moment in showing all the crates on the ceiling, being an unexpected thing to see driving down the road. I think that by being creative art it was successful in drawing attention, which was the intended purpose. 

The sewage pipe in portraying a completely different message. It is not selling a product, but an idea to keep rivers clean. It appeals to a wide audience by showing the waterslide. No parent wants their child swimming in gross water and everyone love waterslides. It makes a formal ad more relatable to everyone. This also seems like more of a creative genius moment in turning a sewage pipe into art. 

This week I successfully constructed the wheels that attach to the motors and rubber banded them so that they will have traction on all surfaces. I centered the turning servo so that everything will be aligned when started. Next week I will assemble the axle and front wheels then I should be finished with my half of the project and will help Ran complete the shell. 

We created our first iteration using cardboard, foam, and wooden dowels. We realized there would be a lot of design factors we hadn't originally thought of like what the eyes would look like, where the mouth would be, whether it should have a tongue or not, etc.  We had trouble getting it to stand and support the cardboard cutouts. We hope to start the electronic components next week, but we will have to decide what the robot should be programmed to do (walk, make noises, recognize objects to not run into, etc).  We also have to figure out what materials the final iteration should be made out of. 

Today we binded the RC controller to the receiver and Aurino motorsheild. We learned about the RC controller and how to test the connection. We realized that we will only use two channels to control the driving of the sub, one for forwards backwards with the motor and one for right left with the servo. Above is the code examples that we used.